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    <title>CFO.com: Metrics News</title>
    <link>http://www.cfo.com/archives/directory.cfm/2984284</link>
    <description>The latest finance news, including accounting practices, government investigations, capital-raisings, credit ratings, investor relations, and personnel shuffles.</description>
    <pubDate>Tue, 29 Sep 2009 19:49:49 GMT</pubDate>
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      <title>CFO.com</title>
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      <link>http://www.cfo.com</link>
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      <title>Stiglitz: GDP Obscured the Oncoming Crising</title>
      <link>http://www.cfo.com/article.cfm/14443847/?f=rsspage</link>
      <description>Nobel Prize-winning economist Joseph Stiglitz explains why our reliance on the GDP metric masked the economy's ill health before the credit crisis hit.</description>
      <pubDate>Tue, 29 Sep 2009 19:49:00 GMT</pubDate>
    </item>
    <item>
      <title>A Current Dilemma</title>
      <link>http://www.cfo.com/article.cfm/13360912/?f=rsspage</link>
      <description>Assets are ahead of liabilities by a disturbingly small margin in some industries.</description>
      <pubDate>Wed, 01 Apr 2009 14:54:00 GMT</pubDate>
    </item>
    <item>
      <title>Misunderstood</title>
      <link>http://www.cfo.com/article.cfm/13173750/?f=rsspage</link>
      <description>The relationship between finance and marketing hasn't worked for years &amp;#8212; but CFOs can change that.</description>
      <pubDate>Mon, 02 Mar 2009 15:09:00 GMT</pubDate>
    </item>
    <item>
      <title>What Goes Down Will Come Up</title>
      <link>http://www.cfo.com/article.cfm/12667500/?f=rsspage</link>
      <description>Fossil-fuel betas put energy risk in its place.</description>
      <pubDate>Mon, 01 Dec 2008 16:02:00 GMT</pubDate>
    </item>
    <item>
      <title>Bankruptcy's Buoyant Crystal Ball</title>
      <link>http://www.cfo.com/article.cfm/12459738/?f=rsspage</link>
      <description>In the current crunch, smart CFOs need to gauge how overextended their companies are before taking on a new client or embarking on an expansion, a turnaround expert says.</description>
      <pubDate>Wed, 22 Oct 2008 17:45:00 GMT</pubDate>
    </item>
    <item>
      <title>Who Moved My Cheese? Kraft Joins Dow</title>
      <link>http://www.cfo.com/article.cfm/12278831/?f=rsspage</link>
      <description>With AIG taken over by the feds, Kraft Foods takes the insurer's former slot in the Dow Jones Industrial Average.</description>
      <pubDate>Thu, 18 Sep 2008 14:02:00 GMT</pubDate>
    </item>
    <item>
      <title>Counter Attack</title>
      <link>http://www.cfo.com/article.cfm/11475740/?f=rsspage</link>
      <description>As phony goods flood the market, companies fight to protect their brands.</description>
      <pubDate>Sun, 01 Jun 2008 13:04:00 GMT</pubDate>
    </item>
    <item>
      <title>ROC Solid</title>
      <link>http://www.cfo.com/article.cfm/11439177/?f=rsspage</link>
      <description>Why return on capital could be the metric that best helps companies achieve higher returns.</description>
      <pubDate>Sun, 01 Jun 2008 18:55:00 GMT</pubDate>
    </item>
    <item>
      <title>Still Processing</title>
      <link>http://www.cfo.com/article.cfm/10715526/?f=rsspage</link>
      <description>CFOs still spend too much time on transactions and too little on analysis. When will this change?</description>
      <pubDate>Fri, 22 Feb 2008 17:09:00 GMT</pubDate>
    </item>
    <item>
      <title>ROI of Humans</title>
      <link>http://www.cfo.com/article.cfm/9935209/?f=rsspage</link>
      <description>Companies still struggle to measure the value of employees.</description>
      <pubDate>Mon, 01 Oct 2007 15:01:00 GMT</pubDate>
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