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	COVER STORY FOR JULY/AUGUST ISSUE


	Imperfect Futures Is forecasting an art, a science, or an exercise in futility? As the recession drags on, companies rethink their attitudes, and their approaches. July 15, 2009 In Pursuit of a Cutting Edge Cost performance may be a useful measure for companies that want to trim spending as effectively as possible. July 15, 2009

From the Editor

Keep Digging

Letters

Share the Wealth

Topline

Bank Reforms Raise Many Questions
(Trying to) Think Positive
The 24/7 Audit
Seller's High

Business Outlook Survey

Waiting for a Sign

Cash Management

Buyer's Remorse

In Tech

Taking It Personally

Insight

The Metric System

On the Record

"Every Day Is Different."

The Quiz

Recession Analysis